Data has become one of the greatest assets of many companies. In the middle of the information age, the large Internet multinationals achieve millionaire income through their users' databases and their analysis.
However, the simple accumulation of information and data is not enough. Knowing, classifying, filtering and using the information through an exhaustive analysis of this data is essential for the data to become true assets and business generators of the company.
We may collect all the accumulated information
With all the information we can make a diagnosis
With the diagnosis we will focus the resources and strategies
At present there are many examples that we can find in the world about the benefits of data analytics. An interesting case is that of Siemens, which has one of the most automated plants in the world in Amberg (Bavaria) thanks to data analytics with artificial intelligence. Every day 50 million pieces of data are managed, next to the 5,000 that it handled just over two decades ago.
Data analytics can provide us with a lot of information about our current or potential customers. All the information that we collect about our clients in our relationship with them is very valuable to retain them. Knowing your habits, your hobbies, your location, your profession, your marital status or your employment situation will also allow us to know your needs and the interest that our services or products may arouse.
In the case of potential clients, we must not forget, in addition to gathering information that we can carry out, the strength of Open Data to have public information on potential clients.
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